/* ============================================================
   Sebastián Méndez · Growth Lab — dirección "cine oscuro"
   Sala de montaje: negro, grano, tipografía de cartel y el
   scrubber de vídeo como firma de la casa.
   ============================================================ */
:root{
  --ink:#08080A;          /* fondo */
  --surface:#121216;      /* bandas y cajas */
  --paper:#F2F0EC;        /* texto */
  --soft:rgba(242,240,236,.70);
  --faint:rgba(242,240,236,.46);
  --line:rgba(242,240,236,.14);
  --accent:#E8B14C;
  --max:1180px;
  font-size:16px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:96px}
body{
  margin:0;
  background:var(--ink);
  color:var(--paper);
  font-family:'Manrope','Helvetica Neue',Arial,sans-serif;
  line-height:1.62;
  font-variant-numeric:tabular-nums;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3,.display,.num,.stat .num{font-family:'Anton',Impact,'Arial Narrow',sans-serif;font-weight:400;margin:0}
h1,h2,.display{text-transform:uppercase;line-height:.98;letter-spacing:-.005em}
h2{font-size:clamp(1.9rem,3.6vw,2.9rem)}
.h2-sm{font-size:clamp(1.5rem,2.6vw,2rem)}
.h2-quiet{font-family:'Manrope',sans-serif;font-size:1rem;font-weight:600;letter-spacing:.16em;
  text-transform:uppercase;color:var(--faint)}
a{color:inherit}
img,video{max-width:100%;display:block}
strong{font-weight:800}
.wrap{max-width:var(--max);margin:0 auto;padding:0 32px}
section{padding:104px 0}
section.tight{padding:64px 0}
section.band{background:var(--surface)}
@media(max-width:720px){section{padding:64px 0}section.tight{padding:44px 0}.wrap{padding:0 22px}}

.lead{color:var(--soft);max-width:60ch;margin:18px 0 0;font-size:1.02rem}
.eyebrow{display:flex;align-items:center;gap:14px;font-size:.78rem;font-weight:800;letter-spacing:.2em;
  text-transform:uppercase;color:var(--accent)}
.eyebrow .rule{width:34px;height:2px;background:var(--accent);display:block;flex:none}
.sec-head{display:flex;flex-wrap:wrap;align-items:baseline;gap:10px 22px;margin-bottom:14px}
.sec-head span{font-size:.86rem;color:var(--faint)}

:focus-visible{outline:2px solid var(--accent);outline-offset:3px;border-radius:2px}
.skip{position:absolute;left:-9999px;top:0;background:var(--accent);color:#111;padding:10px 16px;z-index:30;font-weight:700}
.skip:focus{left:12px;top:12px}

/* grano de película */
.grain::after{
  content:"";position:absolute;inset:0;pointer-events:none;opacity:.16;z-index:2;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='140' height='140'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='140' height='140' filter='url(%23n)' opacity='.5'/%3E%3C/svg%3E");
}

/* ---------- cabecera ---------- */
header.site{position:sticky;top:0;z-index:20;padding:18px 0;border-bottom:1px solid var(--line);
  background:rgba(8,8,10,.82);backdrop-filter:blur(10px)}
.nav{display:flex;align-items:center;gap:24px}
.logo{font-family:'Anton',Impact,sans-serif;font-size:1.15rem;letter-spacing:.06em;text-transform:uppercase;
  text-decoration:none;margin-right:auto}
.nav ul{display:flex;gap:28px;list-style:none;margin:0;padding:0;font-size:.76rem;font-weight:700;
  letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.nav a{text-decoration:none}
.nav ul a:hover,.nav ul a.on{color:var(--paper)}
.btn-ghost{border:1px solid var(--accent);color:var(--accent);padding:11px 22px;font-size:.72rem;font-weight:800;
  letter-spacing:.14em;text-transform:uppercase;text-decoration:none;transition:background .18s,color .18s}
.btn-ghost:hover{background:var(--accent);color:#111}
.nav-toggle{display:none;background:none;border:0;cursor:pointer;padding:8px;gap:5px;flex-direction:column}
.nav-toggle span{display:block;width:22px;height:2px;background:var(--paper);transition:transform .2s,opacity .2s}
.nav-toggle[aria-expanded="true"] span:nth-child(1){transform:translateY(7px) rotate(45deg)}
.nav-toggle[aria-expanded="true"] span:nth-child(2){opacity:0}
.nav-toggle[aria-expanded="true"] span:nth-child(3){transform:translateY(-7px) rotate(-45deg)}
@media(max-width:860px){
  .nav-toggle{display:flex;order:3}
  .btn-ghost{order:2;padding:9px 16px}
  .nav ul{position:absolute;left:0;right:0;top:100%;background:var(--ink);border-bottom:1px solid var(--line);
    flex-direction:column;gap:0;padding:6px 22px 18px;display:none}
  .nav ul.open{display:flex}
  .nav ul li{padding:13px 0;border-bottom:1px solid var(--line)}
  .nav ul li:last-child{border-bottom:0}
}

/* ---------- hero a sangre ---------- */
.hero{position:relative;min-height:min(760px,92vh);display:flex;flex-direction:column;justify-content:center;
  padding:96px 0 0;overflow:hidden}
/* la foto se recoge a la derecha y el texto queda libre a la izquierda,
   con un titular grande y la cara despejada, sin velo encima */
.hero-bg{position:absolute;right:0;top:0;bottom:0;width:46%;height:100%;object-fit:cover;
  object-position:50% 12%;filter:grayscale(.18) contrast(1.04)}
.hero-veil{position:absolute;inset:0;
  background:linear-gradient(90deg,var(--ink) 34%,rgba(8,8,10,.9) 46%,rgba(8,8,10,.25) 56%,rgba(8,8,10,0) 66%)}
.hero-inner{position:relative;z-index:3;max-width:min(600px,49%);margin-left:0}
.hero h1{font-size:clamp(2rem,3.6vw,3.4rem);margin-top:20px;max-width:none}
.hero h1 em{font-style:normal;color:var(--accent)}
.hero p{color:var(--soft);max-width:42ch;margin-top:22px;font-size:.98rem}
.hero-sub{color:var(--faint);max-width:42ch;margin-top:14px;font-size:.86rem;line-height:1.6}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-top:32px}
.scrubber{position:relative;z-index:3;margin-top:auto;padding-top:64px;padding-bottom:38px}
.scrubber-head{display:flex;flex-wrap:wrap;gap:6px 18px;justify-content:space-between;align-items:center;font-size:.7rem;font-weight:700;
  letter-spacing:.16em;text-transform:uppercase;color:var(--faint);margin-bottom:12px}
.scrubber-head .tc{color:var(--accent)}
.scrubber-bar{position:relative;height:3px;background:rgba(242,240,236,.16)}
.scrubber-bar i{position:absolute;left:0;top:0;height:3px;width:34%;background:var(--accent)}
.scrubber-bar b{position:absolute;left:34%;top:-4px;width:11px;height:11px;border-radius:50%;background:var(--accent)}
@media(max-width:720px){
  /* en vertical: franja de foto arriba y el texto debajo, sobre negro limpio */
  .hero{min-height:0;padding-top:0}
  .hero-bg{position:relative;width:100%;height:330px;object-position:50% 14%;filter:grayscale(.12) contrast(1.03)}
  .hero-veil{inset:0 0 auto 0;height:330px;
    background:linear-gradient(180deg,rgba(8,8,10,0) 42%,rgba(8,8,10,.72) 78%,var(--ink) 100%)}
  .hero-inner{padding-top:30px;max-width:none}
  .hero h1{font-size:clamp(1.9rem,7.5vw,2.6rem)}
  .scrubber{padding-top:44px}
  .scrubber-head{font-size:.62rem;letter-spacing:.1em}
}

/* ---------- marco de vídeo 16:9 ---------- */
.frame{position:relative;margin-top:26px;aspect-ratio:16/9;background:#0E0E12;border:1px solid var(--line);
  display:flex;align-items:center;justify-content:center;overflow:hidden}
.frame video{width:100%;height:100%;object-fit:cover}
.frame .ph{font-size:.85rem;color:var(--faint);text-align:center;padding:0 20px}
.frame .tc{position:absolute;bottom:12px;right:16px;font-size:.7rem;letter-spacing:.1em;color:var(--accent)}
.frame.con-video .ph{display:none}
.frame.con-video.vacio .ph{display:block}
.frame img{width:100%;height:100%;object-fit:cover;display:block}
/* el cartel es casi 2:1: el marco se adapta a su forma para no recortarlo */
.keyart{margin-top:34px;aspect-ratio:1543/1019;max-width:66%;border:1px solid var(--line)}
@media(max-width:720px){.keyart{max-width:100%}}

/* ---------- resultados ---------- */
.stats-row{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:0;margin-top:46px;
  border-top:1px solid var(--line)}
.stat{padding:34px 28px}
.stat:not(:last-child){border-right:1px solid var(--line)}
.stat:first-child{padding-left:0}
.stat:last-child{padding-right:0}
.stat .num{font-size:clamp(2.1rem,4.6vw,3.8rem);line-height:.9;color:var(--accent)}
.stat .lbl{margin-top:16px;font-size:.85rem;line-height:1.5;color:var(--soft)}
@media(max-width:900px){
  .stats-row{grid-template-columns:repeat(2,minmax(0,1fr))}
  .stat{padding:26px 22px;border-right:1px solid var(--line)}
  .stat:nth-child(2n){border-right:0;padding-right:0}
  .stat:nth-child(2n+1){padding-left:0}
  .stat:not(:nth-last-child(-n+2)){border-bottom:1px solid var(--line);padding-bottom:26px}
}
@media(max-width:520px){
  .stats-row{grid-template-columns:1fr}
  .stat{padding:26px 0!important;border-right:0!important;border-bottom:1px solid var(--line)}
  .stat:last-child{border-bottom:0}
}
.stat-detail{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:26px;margin-top:48px}
.stat-detail .plat{border-left:2px solid var(--line);padding-left:16px}
.stat-detail .plat.on{border-color:var(--accent)}
.stat-detail .n{font-size:1.55rem;font-weight:800;line-height:1.2}
.stat-detail .p{font-size:.72rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;color:var(--faint);margin-top:4px}
@media(max-width:600px){.stat-detail{grid-template-columns:repeat(2,minmax(0,1fr));gap:20px}}

/* ---------- galerías ---------- */
.gallery{display:grid;gap:22px;margin-top:34px}
.gallery.cuatro{grid-template-columns:repeat(auto-fit,minmax(200px,1fr))}
.gallery.tres{grid-template-columns:repeat(auto-fit,minmax(240px,1fr))}
.gallery figure{margin:0}
.gallery img{width:100%;aspect-ratio:4/3;object-fit:cover;object-position:50% 30%;background:#0E0E12;
  border:1px solid var(--line);filter:grayscale(.15)}
.gallery.tres img{aspect-ratio:16/9;object-position:50% 40%}
.gallery figcaption{font-size:.76rem;line-height:1.4;color:var(--faint);margin-top:10px;
  border-left:2px solid var(--accent);padding-left:10px}

/* ---------- tira de vídeos verticales ---------- */
.reels{display:grid;grid-template-columns:repeat(auto-fit,minmax(190px,1fr));gap:22px;margin-top:34px}
.reels figure{margin:0}
.reels video{width:100%;aspect-ratio:9/16;object-fit:cover;background:#0E0E12;border:1px solid var(--line)}
.reels figcaption{font-size:.76rem;line-height:1.4;color:var(--faint);margin-top:10px;
  border-left:2px solid var(--accent);padding-left:10px}

/* ---------- quién soy ---------- */
.about-grid{display:grid;grid-template-columns:.82fr 1.18fr;gap:60px;align-items:start}
@media(max-width:820px){.about-grid{grid-template-columns:1fr;gap:34px}}
.portrait{margin:0;padding:0;aspect-ratio:4/5;background:#0E0E12;border:1px solid var(--line);overflow:hidden;
  display:flex;align-items:center;justify-content:center}
.portrait img{width:100%;height:100%;object-fit:cover;object-position:50% 22%}
.portrait .ph{display:none;font-size:.82rem;color:var(--faint);text-align:center;padding:0 18px}
.portrait.vacio .ph{display:block}
.about-grid p{margin:20px 0 0;max-width:62ch;color:var(--soft)}

/* ---------- marcas ---------- */
/* muro de clientes: rejilla con filete, se lee como una lista, no como un adorno */
/* muro de logos: una fila que ajusta cada marca a su propia proporción real
   (--ratio, por archivo) con la misma ALTURA para todas — no la misma caja,
   que es justo lo que antes dejaba unas marcas grandes y otras diminutas */
.logo-row{display:flex;flex-wrap:wrap;align-items:center;column-gap:52px;row-gap:28px;
  margin-top:28px;padding-top:26px;border-top:1px solid var(--line)}
.logo-row .mark{
  height:30px;max-width:160px;aspect-ratio:var(--ratio,3/1);
  background-color:rgba(242,240,236,.42);
  -webkit-mask-image:var(--logo);mask-image:var(--logo);
  -webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;
  -webkit-mask-position:left center;mask-position:left center;
  -webkit-mask-size:contain;mask-size:contain;
  transition:background-color .18s;
}
.logo-row .mark:hover{background-color:var(--paper)}
@media(max-width:520px){.logo-row{column-gap:30px;row-gap:20px;padding-top:20px}
  .logo-row .mark{height:22px;max-width:110px}}

/* ---------- servicios y tarifas ---------- */
.service-row{border-top:1px solid var(--line);padding:30px 0;display:grid;
  grid-template-columns:1fr 2fr auto;gap:28px;align-items:start}
.service-row:last-child{border-bottom:1px solid var(--line)}
@media(max-width:820px){.service-row{grid-template-columns:1fr;gap:10px}}
.sub{font-size:.78rem;font-weight:800;letter-spacing:.2em;text-transform:uppercase;color:var(--accent);
  font-family:'Manrope',sans-serif;margin:52px 0 4px}
.tarifa{font-family:'Anton',Impact,sans-serif;font-size:1.05rem;color:var(--faint);text-transform:uppercase;
  white-space:nowrap;text-align:right;line-height:1.25;min-width:150px}
.tarifa b{font-weight:400;font-size:1.7rem;color:var(--accent);display:inline-block}
.tarifa span{display:block;font-size:.72rem;letter-spacing:.1em;color:var(--faint)}
@media(max-width:820px){.tarifa{text-align:left;min-width:0}}

/* producto de entrada */
.oferta{display:grid;grid-template-columns:1fr auto;gap:44px;align-items:center;margin-top:34px;
  border:1px solid var(--accent);padding:34px 36px}
.oferta h3{font-size:1.75rem;text-transform:uppercase;margin-top:12px}
.oferta p{color:var(--soft);margin:14px 0 0;max-width:58ch;font-size:.96rem}
.oferta .precio{text-align:center;display:flex;flex-direction:column;align-items:center;gap:2px}
.oferta .cifra{font-family:'Anton',Impact,sans-serif;font-size:3.4rem;line-height:1;color:var(--accent)}
.oferta .unidad{font-size:.7rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--faint)}
.oferta .btn{margin-top:16px}
@media(max-width:820px){.oferta{grid-template-columns:1fr;gap:24px;padding:26px 22px}
  .oferta .precio{align-items:flex-start;text-align:left}}
.service-row h3{font-size:1.4rem;text-transform:uppercase;line-height:1.05}
.service-row p{color:var(--soft);margin:0;max-width:54ch}

/* ---------- casos ---------- */
/* dos casos con nombre y foto, en vez de una sección vacía disculpándose */
.casos{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:32px;margin-top:36px}
.caso{background:var(--ink);border:1px solid var(--line)}
.caso img{width:100%;aspect-ratio:16/9;object-fit:cover;object-position:50% 25%;filter:grayscale(.15)}
.caso-body{padding:26px}
.caso h3{font-size:1.3rem;text-transform:uppercase}
.caso-cifras{display:flex;flex-wrap:wrap;gap:20px;margin-top:16px}
.caso-cifras span{display:flex;flex-direction:column;gap:2px;font-size:.68rem;letter-spacing:.08em;
  text-transform:uppercase;color:var(--faint)}
.caso-cifras b{font-family:'Anton',Impact,sans-serif;font-size:1.35rem;letter-spacing:0;
  text-transform:none;color:var(--accent)}
.caso p{color:var(--soft);margin:16px 0 0;font-size:.92rem;max-width:none}
.caso a{display:inline-block;margin-top:14px;font-size:.8rem;font-weight:700;letter-spacing:.06em;
  color:var(--accent);text-decoration:none}
.caso a:hover{color:var(--paper)}
.case-note{border:1px dashed var(--line);padding:22px;color:var(--faint);font-size:.86rem;margin-top:28px}

/* ---------- ¿tu canal está estancado? ---------- */
.problemas{display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:1px;
  margin-top:34px;background:var(--line)}
.problema{background:var(--ink);padding:26px 24px;font-size:.95rem;color:var(--soft);line-height:1.55}
.estancado-cierre{margin-top:34px;font-size:1.08rem;color:var(--paper);font-weight:600;max-width:60ch}

/* ---------- mi método ---------- */
.metodo-pasos{margin-top:42px;border-top:1px solid var(--line)}
.paso{display:grid;grid-template-columns:96px 1fr;gap:26px;padding:26px 0;
  border-bottom:1px solid var(--line);align-items:baseline}
.paso-n{font-family:'Anton',Impact,sans-serif;font-size:2.1rem;color:var(--accent);line-height:1}
.paso h3{font-size:1.15rem;text-transform:uppercase}
.paso p{color:var(--soft);margin:8px 0 0;max-width:56ch;font-size:.92rem}
@media(max-width:600px){.paso{grid-template-columns:52px 1fr;gap:16px}.paso-n{font-size:1.5rem}}

/* ---------- auditoría vs diagnóstico gratuito, lado a lado ---------- */
.entrada-grid{display:grid;grid-template-columns:1.6fr 1fr;gap:28px;margin-top:34px;align-items:stretch}
@media(max-width:900px){.entrada-grid{grid-template-columns:1fr}}
.entrada-grid .oferta{margin-top:0}
.oferta .checklist{list-style:none;margin:24px 0 0;padding:0;
  display:grid;grid-template-columns:repeat(auto-fit,minmax(170px,1fr));gap:10px 20px}
.checklist li{font-size:.84rem;color:var(--soft);padding-left:22px;position:relative}
.checklist li::before{content:"✓";position:absolute;left:0;top:0;color:var(--accent);font-weight:800}
.gratis{border:1px solid var(--line);padding:34px 30px;display:flex;flex-direction:column}
.gratis h3{font-size:1.3rem;text-transform:uppercase;margin-top:12px}
.gratis p{color:var(--soft);margin:14px 0 0;font-size:.92rem;flex:1}
.gratis .btn{margin-top:22px;align-self:flex-start}
@media(max-width:900px){.gratis{padding:28px 24px}}

/* ---------- faq ---------- */
.faq-list{margin-top:32px;border-top:1px solid var(--line)}
.faq-item{border-bottom:1px solid var(--line)}
.faq-item summary{padding:22px 0;font-size:1rem;font-weight:600;cursor:pointer;list-style:none;
  display:flex;justify-content:space-between;align-items:center;gap:16px}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+";font-family:'Anton',Impact,sans-serif;font-size:1.4rem;
  color:var(--accent);flex:none;transition:transform .2s}
.faq-item[open] summary::after{transform:rotate(45deg)}
.faq-item p{color:var(--soft);margin:0 0 24px;max-width:64ch;font-size:.92rem}

/* ---------- cta final ---------- */
.cta-final{text-align:center}
.cta-final .lead{margin-left:auto;margin-right:auto}
.cta-final .hero-actions{justify-content:center}

/* ---------- contacto ---------- */
.contact-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px}
@media(max-width:780px){.contact-grid{grid-template-columns:1fr;gap:34px}}
.contact-grid label{display:block;font-size:.7rem;font-weight:700;letter-spacing:.14em;text-transform:uppercase;
  color:var(--faint);margin:20px 0 7px}
.contact-grid input,.contact-grid textarea{
  width:100%;padding:13px 14px;border:1px solid var(--line);background:#0E0E12;
  font-family:inherit;font-size:.95rem;color:var(--paper);
}
.contact-grid input:focus,.contact-grid textarea:focus{border-color:var(--accent)}
.contact-grid textarea{min-height:130px;resize:vertical}
.contact-grid .err{border-color:#D8624E}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
.form-note{font-size:.84rem;color:#D8624E;margin:12px 0 0;min-height:1em}
.contact-info a{color:var(--accent)}
.contact-info .line{margin-top:20px;font-size:.92rem;color:var(--soft)}

/* ---------- botones ---------- */
.btn{display:inline-block;background:var(--accent);color:#121014;border:1px solid var(--accent);
  padding:15px 30px;font-size:.76rem;font-weight:800;letter-spacing:.14em;text-transform:uppercase;
  cursor:pointer;font-family:inherit;text-decoration:none;transition:background .18s,color .18s}
.btn:hover{background:#F3C877;border-color:#F3C877}
.btn.ghost{background:transparent;color:var(--paper);border-color:rgba(242,240,236,.34)}
.btn.ghost:hover{background:var(--paper);color:#121014;border-color:var(--paper)}
form .btn{margin-top:26px}

footer{border-top:1px solid var(--line);padding:40px 0;color:var(--faint);font-size:.82rem}

/* ---------- página de gracias del formulario ---------- */
.thanks{padding-top:130px;padding-bottom:90px;max-width:560px}
.thanks h1{font-size:clamp(2rem,5vw,2.8rem);margin-top:14px}
.thanks p{color:var(--soft);margin-top:16px}
.thanks .scrubber-bar{margin:32px 0 28px}

/* ---------- entrada suave ---------- */
.reveal{opacity:0;transform:translateY(16px);transition:opacity .6s ease,transform .6s ease}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  *{animation:none!important;transition:none!important}
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none}
}